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Technical Publications for IT Specialists
05
Learn how to avoid some critical mistakes marketers make when rolling out search engine optimization strategies. "12 SEO Campaign Killers" puts the tough work of SEO in perspective, covering everything from keyword performance expectations to understanding the value of social media websites. Other critical topics include:
  • Training
  • Thinking holistically
  • ROI considerations
  • Ranking analysis
  • What link bait really means

[Read the rest of this article...]

05
Learn what questions to ask and discover what's at stake when you select an opt-in email marketing firm to maximize your campaigns. "How To Choose An Email Marketing Vendor" looks at everything from ISPs to the expertise you'll need. Key topics include:
  • Black lists
  • Can Spam Act
  • Message header structure
  • Message design and image/text ratios
  • Deliverability audits
  • Tracking technology and data segmentation

[Read the rest of this article...]

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