IT Specialist Blogs


News, Topics and Opinions on Information Technology

Specify Alternate Text

While all the recent hype on Apple has focused on their new iPhone 6 release, Apple is beginning to make a push into the enterprise. And they’re doing so in a rather unusual partnership. The maker of the ultimate snazzy B2C focused products is teaming up with IBM in a joint-effort to push Apple’s iOS platform into the enterprise.

The two giants recently announced plans to integrate Apple's iPads and iPhone and associated apps with IBM's growing expanding business in big data, cloud and mobile analytics. In keeping with their integration focus, IBM plans to sell complete solutions to enterprises for employees who use iPhones and iPads for BYOD.

According to Apple's press release, the joint-effort will focus on four core capabilities:

  1. a new class of more than 100 industry-specific enterprise solutions including native apps, developed exclusively from the ground up, for iPhone and iPad;
  2. unique IBM cloud services optimized for iOS, including device management, security, analytics and mobile integration;
  3. new AppleCare® service and support offering tailored to the needs of the enterprise;  and 
  4. new packaged offerings from IBM for device activation, supply and management.

What jumps out here is that the two partners are not recycling existing services - which it does seem like many hyped tech partnerships are really about - but are actually developing new, custom-designed products and services from the ground up. In sum, both Apple and IBM are devoting significant resources to this project.

One other point worth noting is that Apple's move into the enterprise is reminiscent of an effort Google - another B2C-focused behemoth - launched two years ago (for background, see Google moves aggressively into enterprise IT with comprehensive cloud, big data solutions).

This deal makes sense for both parties. IBM is the ultimate "solutions" company, and with so many workers already using iOS devices this effort is a natural fit for IBM's powerful integration capabilities. Meanwhile, Apple must surely be looking at the millions of people already using iOS products for work, and deciding to capitalize on this powerful trend. Plus, there are only so many iOS devices Apple can sell, and to keep growing, it makes sense for Apple to explore new sources of revenue.

While we'll have to wait and see what inroads the new Apple-IBM enterprise venture makes, the potential does exist for it to catch on like wildfire over the next couple years.

Showing 0 Comment

Comments are closed.

Interested in submitting content for publication and syndication on the IT Specialist Network?

As a contributing writer on the IT Specialist Network, you can quickly gain exposure as an opinion leader or subject matter expert in information technology by informing a large audience of technical professionals. We welcome new and established authors that specialize in one or more sectors of the IT industry. Once your article(s) is approved for publication, it will be selectively syndicated throughout the IT Specialist Network.

Click here to contact us.