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Microsoft's Trojan Play with Windows 10

or years now, Microsoft has languished in the mobile or smartphone market. The primary reason for its lackluster performance was the lack of applications, plain and simple. 

For years now, Microsoft has languished in the mobile or smartphone market. The primary reason for its lackluster performance was the lack of applications, plain and simple. The device itself, the Windows Phone, was superior in design and provided all the utility and convenience that the iPhone or Android smartphones, sans a “million apps”. Thus, consumers and businesses looked away—and in droves.

Enter the Microsoft Phone.

On the face of it, the upcoming Microsoft Phone looks like the old Windows Phone. That is, a sleek Live Tile interface with all the seamless integration of Cortana, One Drive, Outlook, and other Microsoft apps. If you have never seen or experienced it, check it out. It is light years ahead of its smartphone competitors in design and functionality.

Enter Windows 10

Microsoft has completely ported the hodgepodge of code that provided the platform for Windows Phone apps to the Windows 10 operating system. What does that mean? Herein lies the reference to the title, both from an OS perspective—and the Trojan horse play that’s about to take place in the smartphone market. Read on.

Practically speaking, it’s more of a triple play when you examine their smartphone strategy in detail. First, they replace the existing smartphone “OS” with Windows 10; a solid, adaptable, high performance platform for computing of all kinds. Next, Microsoft announces Universal Apps, apps that are designed to run on any Windows device. Bingo! Now you have ubiquity— and potentially millions of apps. And for the final play there is the device called the Munchkin, the code word or moniker for the Microsoft Phone docking station.

Combined, these personal computing elements or structures will allow most consumers and businesses alike to junk or discard their clunky old Windows CPUs or minitowers once and for all. Instead, users will be able to simply place their Microsoft Phone running Windows 10 in a docking station, which is in turn connected to a larger screen, keyboard and mouse. Voila, you have instant productivity computing in addition to a smartphone!

Now for the surprise, in case you haven’t been watching. A prospective 1.2 billion existing Windows desktop users will now be able to convert to or run Windows from the comfort of a smartphone, a device they love and carry with them everywhere. Whether Microsoft aggressively pushes for the replacement of the CPU with its Munchkin device remains to be seen. But it would be pure folly if it didn’t, especially considering the current migration to mobile devices.

Finally, there is no doubt that Apple (iPhone) and Google (Android) will gain a significant competitor in the smartphone space when Windows 10 and the Microsoft Phone launch in the coming days and months, respectively. How they will react is anyone’s guess. No doubt, it will be interesting to watch how it all unfolds as these computing behemoths duke it out in the marketplace.

In any event, this is classic Microsoft—the come from behind player. 

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